They’d get paid by researching companies to run simple surveys for users, then collect that data and send it back to the researching companies. Xuqa’s 20-something founders initially raised a small amount of funding, but then realized they were running out of money because they didn’t have a way to monetize their site.Īfter much experimentation, they discovered that social networks were a great place for doing market research - and making money (see our coverage here).
